Custom frame design

Frame design begins with the artwork.

Proportion, profile, finish, depth and the space around the piece all affect the finished frame. We compare those choices directly with the artwork.

The frame is designed around the piece, not the other way around.

Frame collection at Image & Frame Old Town
The frame collection is a working design resource built over decades.

First design decision

Start with proportion.

Frame width is only part of the picture. Depth, the inside edge and the amount of space around the artwork all change how substantial the frame feels.

Mat width, liner width, float gap and frame face are judged together, not as separate measurements.

Proportion

The same frame can read very differently from one artwork to another.

The same two-inch moulding can feel substantial on one piece and too small on another.

Choosing the frame profile

The profile changes the line and shadow around the artwork.

A flat face, scoop, step or deep narrow profile can make the same artwork feel very different. The inside edge matters especially because it sits closest to the piece.

Flat & architectural

Clean, simple profiles

Flat and architectural frames create a clear edge with little ornament.

Rounded & stepped

Scoops, coves and stepped profiles

Curves and stepped planes change the shadow and depth around the artwork.

Deep & float

Narrow deep profiles and float frames

Around canvas and panels, depth can matter more than face width. Float frames also reveal the artwork’s edge.

Carved & ornamented

Carved and specialty profiles

Carving and ornament can reinforce period and scale when more detail is appropriate.

Contemporary custom frame detail
Simple design

Simple frames depend on proportion

Simple frames depend on proportion, reveal, wood tone and edge detail.

Choosing the finish

Finish includes color, sheen, grain and surface.

Warmth, sheen, grain and the way the surface catches light often matter more than an exact color match.

Natural wood

Wood grain and tone

Walnut, maple, oak and other woods can stay natural or be stained, waxed or toned.

Paint & lacquer

Opaque and custom color

Painted and lacquered finishes provide color without imitating wood.

Metal & wrapped surfaces

Metal, leather and fabric

Metal, leather and fabric provide different lines and textures.

Leaf & patina

Gilding, toning and aged surfaces

Gold or metal leaf can be bright, matte, toned or distressed; patina changes how the surface catches light.

The space between art and frame

The space between the artwork and frame is part of the design.

Mats, liners, slips, float margins and shadowbox depth control the space between the artwork and outer frame.

Window mats+

A window mat adds space around paper and separates it from glazing. Width, color, bevel and ply depth affect the proportion.

Float mounts+

A float mount reveals the sheet edge; the float margin and glazing spacer become part of the design.

Fabric liners+

Hand-wrapped linen or silk liners add a fabric edge. Sensitive artwork is isolated from the fabric where needed.

French lines and specialty matting+

Ruled lines, shaped openings and layered mats can add period detail or a small graphic accent.

Canvas float gaps+

Canvas float gaps range from a narrow shadow to a wider reveal and are sized to the canvas and frame.

The frame collection

The frame collection gives us more options when the first choices are not right.

It includes everyday mouldings, finished-corner frames, hardwoods, metal and specialty materials.

Everyday range

Everyday mouldings

Contemporary, traditional and specialty mouldings cover most everyday work.

Finished-corner frames

Finished-corner and handmade frames

Carved, gilded and hand-finished frames give us more surface and period options.

Hardwoods & metal

Hardwoods, metal and specialty surfaces

Hardwoods add visible grain and can be stained, toned or waxed.

Specialty materials

Leather, acrylic and unusual materials

Leather, welded metal, acrylic and fabricated components extend the material range.